About Us

Simone Lee, Tyler Reid, Perth - Western Australia

Career Biography

Simone Lee of Perth, Western Australia is a world renown creative director of hair and makeup, trichologist and educator. With a career spanning over twenty five years Simone has worked with countless celebrities as a hair and make up artist for film, fashion and theatrical productions.

The ability to think laterally and visualize original ideas has elevated Simone as not only a successful salon owner ( www.tylerreidhair.com )  but as one of the most sought after session stylists in Australia. Simone is extremely creative or can work to brief which is why major record label Sony BMG, used her talents as a hair designer to the stars (Jessica Mauboy, and visiting Australian / international artists) gaining her a long list of celebrity credits to add to her career achievements.

Highly regarded in the realms of film and theater, Simone worked as a wig dresser for “ Andrew Lloyd Webber’s “CATS” musical, and made her debut in the film world as hair colorist, stylist, extensionist and designer for “The Great Mint Swindle” staring actors Shane Bourne, Todd Lacance and John Bachelor.

In 2012, when Simone was hired to work as a hair colourist, stylist, extensionist and make up artist for the film production “The Turning”. Simone’s talents were used for actresses Rose Byrne and Miranda Otto. Rose Byrne went on to win the ACCTA Award for her role in 2014.

In 2013 Simone became the personal hair and make up artist for Academy Award winning Hollywood actress Alicia Vikander as a full time artist on feature film “Son Of A Gun”. Simone’s skills were also utilized for actors Brenton Thwaites, Nash Edgerton and as the supporting hair artist for Ewan Mcgregor.

Directly after her work with SOAG production, Simone was flown to Japan as the Creative Director for Asean Fashion Week. The results of her creativety and professionalism in Japan earnt Simone the respect of the Asean Fashion Week brand owners who offered her further international design contracts.

Editors around the world clamor for first chance to publish Simone’s adventurous innovations like her  “Origami” collection. It is no surprise that Simone’s hair and make up designs regularly grace the pages of fashion magazines such as VOGUE, HARPERS BAZAAR, NOI.SE and CULTURE, or shown on catwalk events,  television advertisements and major billboards for campaigns such as Virgin Airlines.

Simone’s big break in the world of fashion came when cosmetic giant Kevin.Murphy commissioned her to become the first Hair Director for Perth Fashion Week. Simone Designed 27 original hair concepts that show cased 54 fashion collections.

In 2015 Simone became the chief hair and make up designer for the new “Lucas” Blockbuster Feature Film “Other Life” and in 2016 for John V Soto Sci Fi Thriller “Loved You Twice”.

Winner of countless awards Simone won the Hair Expo Australia W.A. / N.T. Hairdresser of the year 2016, and  in 2018 the AMIA national screen makeup artist of the year.  Simone  is a highly regarded Creative designer and teacher having worked for numerous cosmetic companies working as a platform artist for Wella, Kevin.Murphy State Educator, Creative Director and Educational Artist both national and international for Keune, Educator for Reed Exhibitions, Advanced Lecturer for Beauty Academies, Australian Institute of Trichology, former Revlon Professional Technical Educator for Western Australia and most recently appointed as Australian Trichology Ambassador for Redken’s Cerafill.

Simone was later  selected by Redken to complete hair design for Betty Tran’s New York 2015 Campaign imagery, runway event and in 2015 Redken appointed Simone as Creative Director for fashion labels The Injury, BlackBy Geng and Backstage for their Mercedes Benz Fashion Week 3Up showcase in Sydney 2015.

Simone is the inventor of  a revolutionary styling, colouring and cutting device called Thredlox. As a formally qualified Trichologist (therapeutic practitioner for treatment of diseases and disorders of the hair, and scalp)  Simone is an esteemed  member of The American Hair Loss Council and the director of Education for the Australian Institute of Trichology. Working previously in television for Chanel 7 and 9 news as a hair and Simone continuously challenges herself as a multi talented artist.

Degrees of Separation – Ambition and Art

Dreams are made of ideas other than what we say to our peers to impress. Diligence and hard labour go hand in hand when it comes to success but don’t even scratch the surface when it comes to ambition and art.

These two things are usually mutually exclusive, however, they need not be. Ambition is a vision of success, a goal or goals and art is generally considered an end in itself. But what if the two were an extension of each other, a kind of endless loop that intertwines to accomplish the end result?

– Simone Lee –

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